Qualitative Inquiry in Business Research / Qualitative Inquiry in Business Research

The Academic Board of Business Administration, Sønderborg
Teaching activity id: 8550701.
Teaching language: English.ECTS / weighting: 5 ECTS / 0.083 full-time equivalent.
Examination language: English.
Exam activity id: 8550702.Approved: 29-09-17.
Period: Spring 2018.
Grading: Internal grading.
Assessment: 7-point scale.
Offered in: Sønderborg.
Subject director:
Associate Professor Ingo Winkler, Institut for Marketing & Management.

Prerequisites:
None.
Purpose:
The objective of the course is to introduce students to design, conduct and represent a qualitative research project. Students will develop a basic understanding of different aspects of qualitative inquiry, such as various approaches to qualitative research, issues of data collection and analysis, evaluation and validation, and the representation of a qualitative study.The course enables students to conduct qualitative inquiries related to the various subjects of their BA study, and, if appropriate, in close connection with the local businesses.

Content - Key areas:
- Finding and defining a research problem
- Conceptual framing of the study
- Sampling and access issues
- Data collection
- Data analysis
- Evaluating qualitative research
- Writing a qualitative study

Goals description (SOLO taxonomy):
The students will acquire basic skills to design and conduct a qualitative study. Additionally, students were enabled to determine the validity of their findings and to write a report.  

Literature:
The particular literature used in the class will be announced at the beginning of the class. Recommended are among others: - John W. Creswell (2013 or 2007) Qualitative Inquiry & Research Design. Choosing Among Five Approaches, Sage
- Mark Saunders (2009) Research Methods for Business Students, Prentice Hall
- Matthew B. Miles & Michael Huberman (1994) Qualitative Data Analysis: An Expanded Sourcebook, Sage
- David Silverman (2004) Doing Qualitative Research, Sage

Time of classes:
Spring.
Form of instruction:
2 hours per week; 30 class hours per semester; lectures, group discussions, exercises and cases.

Time of examination:
Ordinary examination in June. Reexamination in August.

Registration for the course is automatically a registration for the ordinary examination of the course. Cancellation is not possible. If the student does not participate in the examination, the student will use an examination attempt.
The university may grant an exemption from the rules in case of exceptional circumstances.

Please note that the type and form of the re-examination may differ from that of the ordinary examination.

Examination conditions:
None.
Form of examination for the certificate:
Term paper.

Supplemental information for the form of examination:
Term paper. Can be written in groups of max. 4 students. 15 pages for one student + an additional 5 pages for each additional student. Each student's contribution to the report must be identifyable. Electronic hand-in via SDU-Assignment. Individual marking.  



Comments:
The number of students enrolled may be restricted by the Study Board. If the enrolment limit is exceeded preference is granted to full degree students following a compulsory course on a SDU programme. Within the limit, full degree students having selected the course as an elective, guest and exchange students are offered enrolment on a first come first served basis.
Exchange students, if any: Internal grading. Assessment as for ordinary students.

Programmes:
BSc in Economics and Business Administration - International Economics and Business Relationships
2nd semester, Not chosen, mandatory. Offered in: Sønderborg